Visualization of Analytics on the Go: Incorporating Roambi into your Life

Visualization is key to conveying massive amounts of technical information quickly and effectively. A picture says a thousand words. What is better than seeing a picture, though? Interacting with the data. That is what Roambi is trying to provide for their users. As an interactive big data app, Roambi extracts data from businesses existing data intelligence system and then allows users to manipulate the data into a clear to understand visualization. A key feature of Roambi is its ability for you to create visualizations on the go, simply using your tablet. A year ago, Roambi had approximately 84,000 customers, and I imagine that number has grown as tablet usage has dramatically increased in the past year.

Roambi provides several different lines of business products to their customers. Roambi flow incorporates analytics with additional information (in text) to provide a more visually engaging experience for presentation. Roambi analytics provides real time information from your business intelligence system which allows you to create your mobile visualizations from data extracted from Salesforce, SAP, Oracle, IBM, and other databases.

By allowing users to manipulate their visualizations on the go, Roambi has tapped into unique market space. In my opinion, Roambi would have great value for consultants who are traveling and consistently working with a variety of people. Visualizations of large quantities of data can provide immediate credibility, which is key in the consulting industry. Although Roambi is a paid service, access to visualization on the go can be a pivotal part of selling a process or idea.

 Sources:

1. http://gigaom.com/2012/03/11/10-ways-big-data-is-changing-everything/10/

2. http://www.roambi.com/