From at least 2009, Big Data came out in technology industry
and became an important theme in their circle, and then, Big Data entered into
Wall Street in 2011 to make the financial businessmen to pay attention on it.
With the reason that storage costs dropping, CPU costs dropping, bandwidth cost
dropping, and network access exploding, there is a big problem for people to
know which data is useful and which data is mismatched and incomprehensible,
and then, Big Data comes out to help people to fix the problem.
One of the good adopter of Big Data and Data Integration
services is financial industry, and of course, healthcare industry, logistics
industry, manufacturing industry, military industry, data services bureaus, and
casinos are all the adopters of Big Data and Data Integration. Everyone should
know that there is treasure in the data and for example, healthcare industry
could save three hundred billion dollars with real time data integration, which
could be considered as Big Data. Based on these situations, the opportunities
from Big Data are not only caught the attention of engineers and technology
professionals, but also are taking the interests from the investors to try
their best to find out the gold from Big Data, and you could notice that there
is no other industries could be eager to get more profits from Big Data than
financial industry. The secret of the financial industry prosperity is data,
such as, transactions, customer interactions, rate changes, and risk assessment
portfolio investments, and so on.
With the rapacious heart, financial industry could seek any
methods to put the different kinds of sources of structured and unstructured
data together to enhance business intelligence, because they know that the
improved business intelligence is able to help you do real time data analytics,
and then they could get the ability to make the better decisions with market
leading decision making power and insight, with Big Data, the financial
industry are trying to develop strong big data architecture to increase value
to the business and to use data in real time to use Big Data analyzing method
to make a difference. So the investors just pay more attention on Big Data
market, and they focus on several companies which could bring the investors big
money, such as IBM, EMC, Teradata, Oracle, NetApp, HP, Hitachi’s, Qlik
Technologies, and Tibco Software. Among these companies, IBM, EMC and Teradata
could be the top name on the Big Data opportunities list. Big Data could help
people to organize and analyze a large amount of unstructured data, which could
be considered as the information out of the realm of traditional databases,
such as email, powerpoint presentations, audio, video and social media. David
Goulden, the CFO in EMC, said “ Increasingly, then transformation of business itself
is being driven by the ability to harness big data, and business that can
quickly use the vast troves of data both inside and outside their companies, can
gain competitive advantages, ” in the company’s 2012 fourth quarter conference.
There is no doubt that Big Data is a developing and growing field, and JMP
Securities make a forecast that the value of Big Data market could increase
from nine billion dollars in 2011 to eighty six billion dollars in 2021. IBM
has an widespread strategy for catching Big Data opportunity, Charles King, who
is the principal analyst at research firm Pund-IT, said “IBM sells standalone
Netezza Big Data appliances but is also incorporating them in a broader
strategy with its other database, business intelligence and analytics and data
management solutions.” Mark Loughridge, who is the CFO of IBM, pointed out that
Netezza revenue increased seventy percent year over year, and he said, “We
could have done even better on Netezza but we sold out the box, Netezza turned
out to be a very, very strong acquisition for us." Based on these, we
should notice that Netezza is just one part of IBM’s Big Data plan, but we
should see that Big Data makes IBM make more profits in analyzing field
business. EMC is another one on the top of Big Data stocks list, and no
investors could ignore the significance of EMC’s Greenplum division, Greenplum
Unified analytics Platform helps businessmen process structured and
unstructured data quickly, and in the same time, help them share the results in
different departments in an organization. Teradata is a smart organization to
take the good position in Big Data area in a high speed, Greg McDowell, an
analyst of JMP Securities, said “ They have been in the big data business for a
long, long time, and they are the leading data warehouse vendor.” For taking
the good position in Big Data area, Teradata bought Aster Data, a software
maker which is good for analyzing unstructured data. All of us know that
Silicon Valley could invent future, and the financial industry, especially the
stock market know that also, with Big Data, financial industry see the future
in their own area.
Big Data is not only a new technology to deal with more and
more massive data in the world, but a big opportunity for everyone who wants to
get some benefits in the future, to be more familiar with Big Data is not only
important for students, researchers, and engineers, but also very important for
people who make a living with finance industry to gain more in their career
time in the future.
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