Why we need to get Big Data course? Why we need to write the
blog about Big Data? Because everyone is talking about data, big data, data
analytics, and big data analytics, so as one part in the big “Everyone” group,
we need to learn Big Data and get more familiar about it, but only “Know” is
not enough, we should learn how to use it to analyze data and get more useful
information from data. In the business world, marketing is a big “data” bubble,
in a specific term, a “big data” bubble.
In marketing part, analysts, managers, consultants, and
advertisers and so on, everyone who participates in marketing wants to get more
information from the “big data” bubble. For example, three of the top ten
predictions for CMOs by IDC consider a lot about data, the top ten predictions
are firstly,
the C-suite (CEO, CFO, and COO) will demand that the CMO produce both a
strategy and a plan for how market-driven data will significantly contribute to
corporate objectives; secondly, the CMO and the CIO will begin the year as
functional peers and end the year as either friends or frenemies, and per the
CEO, the CIO will become more actively involved with the CMO in all marketing
automation decisions that have cross-functional implications; thirdly, the automation
outlay could approach 10% of marketing's discretionary budget in 2013, with
two-thirds of the total outlay coming from marketing and one-third coming from
IT; for "best practice" organizations, this will shift to 50:50 by
2014; fourthly, even with their new partnership with the CIO, many CMOs will
find that their positions are in jeopardy as they failed to produce a robust
data analytics function — or even a game plan to get there; fifthly, starting
in 2013, after the CMO realizes that he/she does not have the skill sets in
place for data analytics proficiency, 50% of new marketing hires will have
technical backgrounds; sixthly, eight out of ten companies will report that
most social media initiative growth is taking place outside of marketing;
seventhly, by the end of 2013, 5% of CMOs will shift to a "mobile
first" strategy; eighthly, content isn't king — it's a wild beast; In
2013, CMOs will be pragmatic, shifting focus less on big platform projects and
more on linking access to audience needs; ninthly, the demand for greater
insight into the revenue impact of marketing and sales will require that older
CRM systems be replaced, creating infrastructure disruption; finally, high-tech
pipeline conversion metrics will continue to improve; expect a 20% improvement
in target-to-deal ratios and a 10% reduction in time to create a customer, with
both due to better automation and analytics-driven process improvement. So the
three perditions are the first one, the fourth one and the fifth one.
While as the data is important, the big data develop widely
and quickly in a short time, and the bubbly part of the big data comes out.
Many companies and many businessmen begin to put lots of money into Big Data to
follow the fashionable trend. In this trend, there is a real revolution from
big data to big testing and big experience, and the real revolution in data is
the change in organizational behavior and culture. With this kind of big
change, there is no doubt that a large number of companies and enterprises will
not satisfy with it, in the same time, the new competitors with fresh minds
will come out to join in the business competition. Based on these situations,
the core of the real revolution is data-driven, not simply data or data
analytics, so what the organizations should do is connecting big data to big
testing and big experience and change the analysis into action. The big testing
includes testing big ideas, testing big team and testing big deal.
Data is fuel for the enterprises’ “Car”, with data, the
enterprises can use the data, especially, the Big Data to operate better, in
another word, putting big data in the enterprises or the other organizations
will make people realize the potential and “big” power of Big Data.
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