Back in late 2012, Apple made a bold move by dropping Google
Maps and attempting to offer their own. Introduced in iOS 6, Maps was an
attempt to weaken their competitor, Google. It came to be, reportedly, because
Google wouldn’t license their turn-by-turn navigation service.
“The battleground can be described in just two words: Big Data. Google has it; Apple is
scrambling to catch up.”
Aside from dropping the mature, seven year older brother,
Google Maps, Apple is also lagging behind two major proponents crucial to their
market.
Speech Recognition and Google’s Cloud Advantage.
(Note: at the time of this article Google Now had not been
released.)
Though Apple’s Siri is able to respond back to users with
its own voice, Android’s Voice Search has proven to be incredibly more accurate
at recognizing and answering users voice and commands.
Once 3G networks rolled out, Google changed the game when it
started using massive databases to store everything users said during
voice-searches on Android devices. The higher network speeds allowed Google to
shift the speech recognition into a data-drive, cloud service that trained
itself. The system would compare speech patterns of millions of users with a
focus on the content and context of the queries themselves.
“We designed a system that would improve over time and learn
from the queries. The increase in accuracy of our system is only matched by the
increase in usage traffic,” says Bertrand Damiba, Google product manager.
Article: http://www.forbes.com/sites/netapp/2012/10/03/google-apple-maps-big-data-cloud/
When iPhone 5 was landing last year, the apple map was also introduced. The biggest mistake that Apple made was to abandon google map. Until today, apple map is not able to compete with google map. For me, I am still using google map to navigate (i use iPhone). In big data area, google has collected massive data to improve their map. Apple map, the newest application in IOS, is still a newborn baby. I think they still have a lot of works to do. I believe TomTom has good dataset , and they should have some big data expert. Why doesn't apple improve their map?
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