I talked about data mining for marketing, one of the problem is to get data. Now Verizon offers merchant a useful service called Precision Market Insights.
Today, people use cell phone to do more and more things. For example, book airline tickets, share photos, browse webs. All this activities could leak their ideas of some products or service.
This service is to collect users data and analyze it. After analysis, the result would be sold to merchants. The data includes:
- Locations of users, and the tracking of a users would be provided.
- Age, marriage or another demographic information.
- Mobile usage. This category includes websites visited by user, downloads information or other information.
- Communication information. The feedback or other responses of one merchant will be included.
This service generally targets:
- Media Owners
- Advertisers
- Venue Owners
- Sponsors
- Retails
All these merchants need information from the consumers. By using this service, they could track their customer, getting feedback or predict their customer behavior.
The concerns of customers are their privacy. Almost everything of their life are expose to the merchants. To solve this, Verizion has a statement and give a choice to customers. This plan is not mandatory, users could choice to participte this, which means agree Verizon to provide their personal information to others. Also, users could quit this anytime. Someone says this is not break any law, but others think this is illegal.
In my opinion, if users information are used to make money, users who choose participate this plan should be given some discounts.
Ref
http://business.verizonwireless.com/content/b2b/en/precision/our-measurement-solutions.html
http://business.verizonwireless.com/content/b2b/en/precision/precision-market-insights.html#
http://www.fiercemobilecontent.com/story/verizon-app-usage-monitoring-raises-consumer-privacy-fears/2012-10-16
I think there will be another thing related to the marketing when we use the big data tech. It is the level of customer sanctification or the customer experience. It is one of the main effects for the marketing of business.
ReplyDeleteData gives the ability to us to understand customers and makes us have the ability to manage contact and content strategy, in another word, we could say that data is a core element of integrated marketing via an integrated approach. Now, Big Data can help people solve lots of technical and analytical challenges, and some of the small data solutions, internal politics, effort fragmentation, and to manage the true value of Big Data-based solutions. In addition, the organizations can get the ability by putting different business data silos together to understand the other business metrics’ influence on customer satisfaction and loyalty and to understand the influence from customer satisfaction and loyalty on business metrics.
Big Data could help organizations to use their data in an efficient way, in another word, Big Data could help organizations to maximize the value of data, and Big Data integration can help the organizations improve the customer experience management and have deep customer insight, in addition, Big Data can help organizations improve customer satisfaction and loyalty, recently, there is no doubt that Big Data is a key to open the success door.
Here is a very interesting video to talk about Big Data and Customer Experience by Frank, Bob Hayes, and Stacy Leidwinger. It will be very helpful for you to understand my previous words.
http://www.youtube.com/watch?v=OQwLmsPgkhE
very informative and knowledgeable,thanks for sharing and keep blogging. Surya Informatics
ReplyDeleteGreat post.Thanks for prodigious posting! I enjoyed reading it;The information was very useful.Keep blogging!Surya Informatics
ReplyDelete