Utilizing Big Data with user verification

Even though everybody says that now is the time of Big Data, many companies concerns a glut of information and try to benefit from it. The solution for it may be to make an environment of securely accessing data to provide better customer experiences. Companies can provide exclusive and authoritative data and increase their margin by decreasing fraud.

Here are the examples.

• Self-storage facility owners cannot auction off the belongings of a customer who is past due on their payments if that customer is on active-duty. They can check if he/she is on active-duty by accessing Big Data of military personnel information
• By using Starfish EARLY ALERT, at-risk or low-performing students can be identified.
• New apps like FluNearYou and Flu Trends from Google help monitoring epidemics and stopping from spreading

This kind of action has been recently made a great deal of progress, but still there are growing demand. 

Reference: http://www.wired.com/insights/2013/01/the-utilitarian-side-of-big-data/