As a follow up to my last post on Pinterest and their new
analytics tools, I would like to analyze other alternatives to the built in
tools. Since Pinterest limits the access to their analytics tools to
businesses, I wanted to look into several options that could be used by
individuals, or by businesses as an alternative to the built in functionality.
One of the more interesting tools is called PinPuff. PinPuff
allows businesses to look into the value of each of their pins. Businesses and
individual users alike receive a reach score(which measures your following), an
activity score (which measures your pinning activity), and a virality score
(which gauges how people like your pins by frequency of repins and likes).
These quick measures can give a quick look into the health of your Pinterest
account.
Similar to PinPuff, Pinreach helps you measure your
influence within Pinterest. Unlike PinPuff, Pinreach can show your activity on
Pinterest as a function of time. This is a helpful analytics tool. Pinreach is
much more visual than PInPuff, allowing users to see pictures of their most
popular pins as well as a view of their most influential followers. This could
help a business target their marketing strategy by trying to get their
influential followers to repin.
There is also a Google Chrome add in which allows you to
search images on Google that are related to the Pinterest image. This search
power and functionality seems to be in line with Google’s image search
expansion mentioned in the video that we watched several weeks ago. It will be
interesting to see how the rise of more visually engaging social media
(Pinterest, Instagram, Tumblr, ect.) impact Google’s direction of search
development.
Sources:
To me, it seems pretty obvious that pinterest is extremely useful to businesses. Not only can they advertise their products, but they can also see what people who want their products also want. It seems that there is so much information that is useful to businesses but what about personal information about pinterest users?
ReplyDeleteI recently posted a blog post about the possibility of Big Data crippling Facebook. An article I read discussed how sentiment analysis could be used to determine certain information about people. http://techcrunch.com/2013/03/30/big-data-could-cripple-facebook/
There was another article that discussed a study where researches built a model that could accurately (70% of the time and up) predict a persons sexual orientation, political affiliations, religion, gender, and ethnic background solely based on their "likes". http://memeburn.com/2013/03/when-big-data-gets-scary-using-facebook-likes-to-reveal-everything-about-you/
I'm really curious if information about what people "pin" could be mined and analyzed in the same way. For example, if someone is pinning constantly to their dream wedding board, it's pretty obvious that they are unmarried. However, what does that say about whether they are in a relationship or if they are single? Or what does the kinds of food that they "pin" say about their ethnic background?
I think you hit the nail on the head. It's fascinating, and something we're intensely focused on at PinLeague.
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