Saturday, March 16, 2013

Fast Data: Velocity of Big Data


Nowadays, business tries to explore the four V’s of big data: volume, variety, value, and velocity. People usually focus on building strategies to deal with huge volume of data generated by huge amounts of sources. Hadoop and NoSQL are used to manage the variety of unstructured data types. In addition, business gains economic value from identifying information in data. However, few people pay attention to the velocity of big data. Today, I am going to talk about what is the velocity of big data- fast data.

Fast Data is a complimentary approach to Big Data for managing large quantities of “in-flight” data that helps organizations get a jump on those business-critical decisions1. Fast data solutions help manage the velocity (and scale) of any type of data and any type of event to enable precise action for real-time results, says Amit Zavery, vice president of Oracle Fusion Middleware product management2. We can even tell the difference between the definitions from VMware. Big data allows you to find opportunities you didn’t know you had, but fast data allows you to respond to opportunities before they’re gone3.

We can then talk about the applications in different industries. For a common use, fast data are helping organizations develop integrated fast response systems. In some telecom organizations, fast data are used to manage their resources more effectively. In the retail industry, fast data are used to analyze and manage customer’s opinions and experience. I have to say, fast data becomes a very important part in big data area that we may need to take a look at it.

 

References

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