Jameson Toole in University of Michigan to talk about how to
use the big data for analyzing human mobility and communicate information.
Jameson uses big data to analyze twitter and mobile phone usage to understand
how we communicate in order to drive actions and choices in the future and he
uses big data to understand how we interact with our environment in order to
better plan for tomorrow. In his presentation, the USA map seems to be
lightened by twitter users and Boston could breathe and has heartbeat by
analyzing the mobile phone usage frequency and amount. In conclusion, Jameson
Toole tells us that we can and should use big data to understand today and
design tomorrow.
Now the communications service providers face many
challenges and the big data technology could be a big help for them, the
providers could analyze the large amount of mobile phone information to match
the consumers with promotion, in this video, there is a specific example to
tell us how to use a big data technology to analyze a customer’s need and then
through the specific example analysis to tell us how to use the analysis in
advertising and the business promotion.
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